SOCIAL MEDIA MANAGEMENT

ROLES: CAMPAIGNS, STRATEGY, CONTENT CREATION, COMMUNITY MANAGEMENT

I love collaborating on extending work into the social media sphere. I've worked with businesses and independent artists alike, capturing their voice to help reach their digital marketing goals.

INSTAGRAM REELS

SMALL BUSINESS
Goal: Utilize a friendly and accessible voice with a sense of humor to promote upcoming classes.
Result: 300% increase in engagement.

LOCAL PERFORMANCE
Goals: Document the premiere with emphasis on audience experience for future marketing needs.

SUMMER CAMP
Goals: Inspire confidence in prospective parents and campers, using narrative to showcase growth.

SUMMER CAMP
Goals: Vibes.

LINKEDIN

Melissa Costello is a wildly talented director offering video-centric branding and marketing. I consulted with the team on infusing pre-existing brand with current social media trends (emphasis on LinkedIn, Instagram, and YouTube). We successfully met our goals of nourishing engagement on her popular LinkedIn page, enhancing the tile appeal on her business Instagram and branching out into Reels, and organizing the YouTube channel into accessible playlists. Additionally, I curated photos and case studies to create engaging meaningful narratives, showcasing the company's strong content creation, copywriting, and website design capabilities.

​As an onsite producer and set production assistant, I was the day-of point of contact for video shoots in addition to setting rooms for filming.

Skills: Hubspot, Notion, LinkedIn, Instagram, YouTube, graphic design and resizing as needed; copywriting, collaborative writing, and clean up.